How To Write An About Page (Easy Guide)

An About Me page is an integral part of any website.  It allows visitors to get to know you better, and it also creates a more personal relationship than when someone just reads pages by a faceless author.  Because it is an instant snapshot of who you are, it’s important to know how to write an About Page.

Derek Halpern of DIY Themes says that About Pages can be one of the most highly trafficked pages on your blog.  See how important that is?  You don’t want to mess it up.

So you definitely don’t want a page that says “Under Construction”.

Because you only have a few seconds to make an impression, there are some good dos and don’t you will need to follow.  Listed below, are some relevant tips to ensure you create an About Me page that works.  Enjoy!

Do – What You Should Have On Your About Page

  • A Great Headline:  The title “About Me” is pretty common and pretty boring.  People want to know what you can do for them and after that, who you are.  On your navigation, you can use the term “About”, but make the headline of your page ‘about’ what your site can do for them.
  • A personal picture:  The saying “a picture says a thousand words” is true.  A personal picture of yourself will help you to connect and create a relationship with your audience.  One decision you will need to make is whether you go for a business style photo, or a photo of you on vacation or undertaking your favorite activity.  There is no right or wrong answer to this, and it really depends on your audience.  It’s a decision you will have to make when you set up the page.
  • Use simple English:  Because you are reading this in English, we will assume you will be writing in English.  The average internet reader, reads at a 6th grade level.  As such, match your English accordingly.  Write things simply and don’t use large words.
  • Introduction:  Begin your You Page with some words to follow that great headline.  Tell people why they should be on your site, what you can do for them, and why they need to be there.
  • Tell your visitors who you are:  Visitors want to know some personal details about you as well.  For example, where you are from, what you do for fun, some information about your family and also your hobbies.  This helps to create a virtual impression of who you are and what you do.
  • Your mission:  Readers also want to know why you have set up a website, or what problems you aim to solve.  In other words, they want to know what your mission is and why it’s important to them, what it will do for them.  Provide a quick summary of what problems you want to try and solve with your website, and more importantly, why you do what you do!
  • Videos:  Having a small personal video on your site is a very powerful tool.  The video’s main benefit is that it helps create a more personal relationship with your readers and website visitors.  As an added bonus, videos also rank very well in search engines.  Google look at the amount of time visitors spend on a page.  Videos obviously increase this time.  So you will hit two birds with one stone.
  • Sign-ups: This page is an excellent opportunity to give people the opportunity to sign up for your free report or e-book, to subscribe to your newsletter or email list.  Your emails and newsletter are your gift to them, full of something they need.  And you get to build your list.
  • Contact information:  You can put this information on your About You page or you can have a separate Contact Us page.  While it is up to you how much contact information you want to provide your readers, you do need to list some ways in which people can contact you.  Many website owners provide just email addresses.  Website owners who run consulting style businesses include email as well as Skype and relevant phone numbers.  Take some time to think about how you want your visitors to contact you and adjust accordingly.

DON’T – What You Should Avoid At All Costs

  • No selling:  Don’t use your About Me page as a selling tool!  While it is ok to have some links to some of your other sites, don’t try and write a sales pitch.  The purpose of this page is to provide readers and website visitors with information about you.  What you can do is put a sign-up for your email list.  That isn’t a sale and could be considered a service to your readers.
  • No harping on about a cause:  While it is great to list your hobbies and charities that you support (this adds a lot of depth to your character), don’t use your About Me page to write pages on pages about the personal cause you support.  This won’t do you any favors!  Just make a simple list of things you support.  This will show you are caring without making you look like a crazy person.  If the subject of your website is your cause, then you’ll certainly mention it.

An About Me page offers readers and visitors a chance to get to know you better and understand the person behind the text.  When done well, an About Me page will create a better relationship with your visitors, and potentially turn many visitors into your list and into customers.  To be effective, there are some rules that need to be followed on how to write and about page, and some things that you should avoid.  Follow the tips above and you will be on the right track.

Leave a Comment